Social media is about stories. Here’s mine.

I first fell in love with social as a photojournalist obsessed with getting more eyes on my work. It quickly felt like coming home. I loved how hungry people were for quality visuals and storytelling.

What drives me now is something I've come to see as the holy grail of social strategy: finding that perfect intersection of what performs well—content that actually connects—with what authentically represents a brand's values.

WHY HIRE ME?

My creator -> strategist journey gives me something most marketing managers don't have: the ability to develop strategy that actually works in practice, not just in theory. I’m also these things…

award

winning

data

obsessed

creative

AF

story

teller

strategy

nerd

Oh, plus: PROFESSIONAL

CAT HERDER

A Field Guide to Managing Creatives

  • Creative teams need systems, not chaos. (Nothing kills creativity faster than broken workflows and bureaucratic approval processes—good structure allows people to be more creative, not less.)

  • Disagreeing leads to better work. (When you don't let it get personal! Build on ideas instead of shooting them down.)

  • Know your stuff or they'll tune you out. (Learn enough about their craft to give technical feedback they actually respect.)

  • Give them problems, not solutions. (Creative people want to solve things, not execute your ideas.)

  • Make it safe to fail. (You'll never get innovative ideas if people are terrified to flop.)

Based on 10+ years of sweet-talking grumpy reporters, simultaneously managing 10+ student creators who had exams, relationships, and existential crises, and helping junior team members flourish.